How to talk about GOV.UK One Login

When talking to users

GOV.UK One Login allows you to sign in to some government services using the same email address and password.

In the future you’ll be able to use your GOV.UK One Login to access all services on GOV.UK.

Using the name in content

Always use the product’s full name - ‘GOV.UK One Login’.

Examples:

  • GOV.UK One Login is new. At the moment you can only use a / your GOV.UK One Login with a few services
  • Give feedback about GOV.UK One Login

Never use:

  • GUOL
  • GOV.UK OL
  • One Login (without GOV.UK logo)
  • GOV.UK One Sign In / Sign On
  • GOV.UK One Log In / Log On
  • One Login for government
  • Single sign-on for government

In Welsh

Do not translate the name GOV.UK One Login into Welsh.

GOV.UK ID Check app

Use the full name of the app when referring to it: ‘GOV.UK ID Check app'.

In products

Use GOV.UK One Login as a noun.

This helps with account confusion because many services have accounts. For example, Childcare account, Personal tax account.

This allows us to categorise and label relevant services as accounts in a user's GOV.UK One Login home.

When we know users have a GOV.UK One Login

Examples:

  • Use / Use your GOV.UK One Login to…
  • You can…with / with your GOV.UK One Login
  • You already have a GOV.UK One Login
  • You can currently only prove your identity with your GOV.UK One Login if you have a UK passport
  • There are some government services that you cannot use with your GOV.UK One Login yet

When we don’t know if users have a GOV.UK One Login

Examples:

  • Use / Use your GOV.UK One Login to…
  • You can…with / with your GOV.UK One Login
  • If you already have a GOV.UK One Login
  • You can currently only prove your identity with / with a GOV.UK One Login if you have a UK passport or driving licence
  • There are some government services that you cannot use with / with a GOV.UK One Login yet

Using the word 'account'

Do not use the word ‘account’ to describe or refer to GOV.UK One Login. Instead say:

  • Use / Use your GOV.UK One Login to…
  • You already have a GOV.UK One Login

In headers and banners

Desktop

Always use GOV.UK One Login.

Never use:

  • GOV.UK One Login account
  • One Login

Creating a GOV.UK One Login

For creating a GOV.UK One Login, use:

  • Create a GOV.UK One Login to…
  • You need a GOV.UK One Login to continue

Signing in

For signing in to a service, use:

  • Sign in with / with your / with a GOV.UK One Login
  • Use GOV.UK One Login to sign in, if you have one

For signing in to GOV.UK One Login, use:

  • Sign in to your GOV.UK One Login
  • If you already use / have a GOV.UK One Login, you can sign in to manage your settings.

Never use:

  • Login to GOV.UK One Login

Getting help and support

Example:

If you need help, contact the GOV.UK One Login team.

Identity

Identity proving

Identity proving is the act of confirming that an identity:

  • is a real person
  • actually belongs to the person trying to prove their identity

A service needs to check a user’s identity if, for example, it:

  • shows a user personal information about themselves, such as their driving licence or passport details
  • gives the user something valuable, such as money or benefits

Use ‘Prove your identity’ when it’s someone proving their own identity.

Use ‘proved’ and not ‘proven’. For example, ‘You have already proved your identity’.

Never use:

  • identity verification
  • identity checking

Prove your identity in person

This is a way for users to prove their identity in person, without using the online service.

Example:

You can prove your identity in person

Never use:

  • in-person verification (IPV)

Answering security questions

This is a way to prove someone is who they claim to be by asking them questions only they should know the answers to.

We use knowledge-based verification (KBV) questions as part of our identity journey.

Do not use this term when talking about GOV.UK One Login. Instead, talk about ‘answering security questions using information only you should know’.

Never use:

  • knowledge-based verification (KBV)

Further guidance about GOV.UK One Login

You could also look at the: